Cross-border e-commerce is a 1+2-year twining course. This course aims to introduce the basic concepts, development trends and related core knowledge and skills of cross-border e-commerce. Students will understand the importance of cross-border e-commerce, the characteristics of international markets, and the challenges and opportunities faced by cross-border e-commerce enterprises.
Malaysia (1st year)
- Fundamentals of E-Commerce
- Fundamentals of Economics
- Fundamentals of Retail
- Fundamentals of Artificial Intelligence
- Fundamentals of Innovation and Entrepreneurship
- Principles of Management
- Human Resources Administration
- Marketing and Sales Operations
- Account Processing
- Consumer Service Management
- Communication and Expression
- Business Etiquette
- Business Intelligence Technology and Application
- Python and Its Applications
- Computer Application Skills
- Chinese
- English
China (Years 2 & 3)
- International Market Research
- Cross-border Payment and Settlement
- Global Logistics and Supply Chain Management
- International Law and Compliance
- Cross-border E-commerce
- Platform Operation International Marketing Strategy
- Cross-border Product Customization and Pricing
- Multilingual and Cultural Adaptation
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1st Sem |
2nd Sem |
3rd Sem |
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Fees
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RM 6,300 |
RM 6,300 |
RM 6,300 |
